7AM PDT USA / 10AM EDT USA / 3PM GMT +1 UK / 10PM GMT+8 China
Mr Doodle Announces the Release of His First NFT Artwork: ESC
The digital artwork by the international art sensation will feature computers, robots, and
cryptocurrency-eating aliens, and will be available to acquire by collectors for a 12-minute
On 1 July, 2021, Hong Kong－Mr Doodle has announced the release of his first Non-Fungible Token
(NFT), an animated digital artwork that brings his iconic doodles to life.
Released through one of the top NFT marketplaces Nifty Gateway, ESC will be his first NFT and is
themed around a digital and mechanical universe. While traditionally Mr Doodle’s hand-drawn pieces
live on canvases, large-scale installations, and fashion collaborations, ESC takes advantage of the new
format to showcase his doodles assembling, interacting and dismantling over time.
ESC will be Mr Doodle’s first digital artwork from the five-part ESC series. Four additional NFTs titled CTRL, ALT, DELETE, and SHIFT will be released at a later date.
“Layers and dense imagery are some things that inspire me recently,” says Sam Cox, aka Mr Doodle. “I
chose the title ESC from the keyboard as I feel the digital world can be an escape from the real world. I
love seeing how doodle characters overlay each other, creating completely new scenery. Each layer can
live individually, but if you put them all together you get this fulfilling sense of completeness.”
The ESC NFT will be released as an open edition, available for purchase during a 12-minute period
starting at 7AM PDT USA / 10AM EDT USA / 3PM GMT +1 UK / 10PM GMT+8 China on 1 July, 2021. Visit
Nifty Gateway for updates and the buying link. With every sale, $100 will be donated to offset carbon
Mr Doodle is an international art sensation with 2.7 million followers on Instagram. His work has
decorated surfaces from sketchbooks, guerrilla art giveaways, subway tunnels and outdoor
installations. His 2019 Spring canvas sold for almost $1 million at the Tokyo Chuo Auction in 2020.
The exclusive global representative for Mr Doodle is Pearl Lam Galleries.